Stepping into a General Manager role within Build-to-Rent (BTR) is about more than running a building it’s about delivering an exceptional living experience while driving strong commercial outcomes. If you’re applying for a role here’s what your CV needs to show.

1. Commercial & Financial Acumen

Hiring managers want to see evidence that you can manage budgets, deliver against financial models, and optimise property performance. On your CV, include:

• Specific budgets or P&L responsibility you’ve managed
• Revenue growth, occupancy uplift, or cost savings achieved
• Experience in leasing strategy or business development

2. Leadership & People Management

This role is as much about leading people as it is about managing property. Showcase:

• Size and type of teams you’ve led (frontline, operations, facilities, sales)
• Examples of building high-performing teams
• Staff retention, engagement, or development initiatives you’ve implemented

3. Operations & Compliance

Day-to-day oversight of a large residential asset requires operational excellence. Highlight:

• Facilities management and compliance responsibilities
• Health & safety, risk management, or regulatory knowledge
• Experience launching or stabilising new developments

4. Resident Experience & Community Building

What sets BTR apart is the resident experience. Employers want to see how you’ve built community and delivered value beyond the bricks and mortar. Include:

• Initiatives you’ve led to improve customer satisfaction or retention
• Resident engagement or community programs you’ve implemented
• Survey scores, testimonials, or awards

5. Stakeholder Engagement

A General Manager operates at the intersection of multiple stakeholders owners, investors, local government, and residents. On your CV, detail:

• Key partnerships you’ve managed
• Experience reporting to Boards or asset owners
• Examples of building long-term, trusted relationships

6. Results & Impact

Numbers speak louder than words. Back up every responsibility with outcomes:

• “Increased occupancy from 78% to 95% within 12 months”
• “Delivered $1.2m in operating cost efficiencies”
• “Improved staff engagement scores by 15%”

Final Tip

Your CV should reflect both the operational excellence and the human leadership required for a General Manager in BTR. Employers want to know you can hit the numbers and create a place where people want to live and work.